Saturday, March 31, 2007
Friday, March 30, 2007
Logo Project
Purpose: To explore the typographic possibilities of individual letters.
Assignment: Select two or three letters with which to create five logos ranging from conservative, where legibility is important, to experimental, where the visual impact is paramount. Consider the effectiveness of each. Although the choice of typefaces is optional, I suggest you start with the five classic faces. Color is restricted to only black.
The chosen letters should represent something, such as a service or a product, or even your initials. For example, the letters shown in the example, DWT, were taken from the title of the book Designing with Type and therefore the ideal logo should suggest something about typography.
Format. 10 X 10 inches (25 X 25 centimeters)
Assignment: Select two or three letters with which to create five logos ranging from conservative, where legibility is important, to experimental, where the visual impact is paramount. Consider the effectiveness of each. Although the choice of typefaces is optional, I suggest you start with the five classic faces. Color is restricted to only black.
The chosen letters should represent something, such as a service or a product, or even your initials. For example, the letters shown in the example, DWT, were taken from the title of the book Designing with Type and therefore the ideal logo should suggest something about typography.
Format. 10 X 10 inches (25 X 25 centimeters)
Airline Billboard Assignment
A major American airline with extensive service to Europe has commissioned your design firm to create a billboard promoting Paris as a destination for American tourists. The theme of their campaign is "Paris: City of Lights and Life."
At a meeting with your staff, a representative of the airline explains that the company wants the billboard to be a "fine art commercial" for the wonders of Paris. The graphics should not focus on travel itself but on the cultural history and picturesque beauty of the city.
"We are planning this series of billboards as a kind of modern equivalent of the great poster traditions of Toulouse-Lautrec and other French," she explains. "We want the quality of the design to reflect the richness and imagination most people expect from the city itself."
"This campaign is aimed both at those who have traveled to Paris before and love its culture like an old friend and those who have great dreams and fantasies about going. The billboard should be about the wonderful streets, great art and architecture, interesting people and crowds, the things people read in Fitzgerald and Hemmingway. Paris not just as the tourist clichés but as an adventure, with a kind of nostalgia for everything you have ever read or heard about it."
Create a billboard design that fits the airline's criteria.
At a meeting with your staff, a representative of the airline explains that the company wants the billboard to be a "fine art commercial" for the wonders of Paris. The graphics should not focus on travel itself but on the cultural history and picturesque beauty of the city.
"We are planning this series of billboards as a kind of modern equivalent of the great poster traditions of Toulouse-Lautrec and other French," she explains. "We want the quality of the design to reflect the richness and imagination most people expect from the city itself."
"This campaign is aimed both at those who have traveled to Paris before and love its culture like an old friend and those who have great dreams and fantasies about going. The billboard should be about the wonderful streets, great art and architecture, interesting people and crowds, the things people read in Fitzgerald and Hemmingway. Paris not just as the tourist clichés but as an adventure, with a kind of nostalgia for everything you have ever read or heard about it."
Create a billboard design that fits the airline's criteria.
Invisible Photoshop Assignment
We are having a class contest.
In this contest you will do what every teenage boy wants to do on
their first date: You will remove the people from their clothing.
Unlike the typical teenage boy fantasy though, what will remain in
your photoshop is the clothing, not the date.
Your target should be movie stills. It is going to be fun trying to
guess which movie the photo came from.
The rules of this game are thus: You are to take any movie still of a
man, woman or child and make them invisible using photoshop.
You should not see any indication or outline of a person, except for
the form that exists in their clothing.
In this contest you will do what every teenage boy wants to do on
their first date: You will remove the people from their clothing.
Unlike the typical teenage boy fantasy though, what will remain in
your photoshop is the clothing, not the date.
Your target should be movie stills. It is going to be fun trying to
guess which movie the photo came from.
The rules of this game are thus: You are to take any movie still of a
man, woman or child and make them invisible using photoshop.
You should not see any indication or outline of a person, except for
the form that exists in their clothing.
Leiana Henson - Poster
Biography of Paul Rand
Paul Rand was born Peretz Rosenbaum in Brooklyn, NY on August 15, 1914, and unfortunately, he died due to cancer on November 26, 1996. He was best known for his corporate logo designs (ABC,IBM,UPS), and he helped to create the Swiss Style of graphic design. In 1974 he taught design at Yale University, and he was inducted into the New York Art Directors Club Hall of Fame in 1972. When Rand began his career, he decided to shorten his name from Peretz Rosenbaum to Paul Rand in order to lose the Jewish stigma that was associated with it. Not only did Rand do graphic design, he also painted, gave lectures, did industrial design, and he also did advertising. Through all of those, he drew his knowledge and creativity from the resources of the USA.
He was a designer who thought in terms of need and function, and he kept his graphic design to a simplistic style that provided just the right effect. Paul Rand was more than anyone else, someone who made the profession of graphic design reputable. Source: http://en.wikipedia.org/wiki/Paul_Rand
Reason for Choosing Paul Rand
I chose Paul Rand as my designer for this project for several reasons. First of all, he innovated graphic design to how we know and love it today. I really like how most of his designs took a simple yet effective approach, and I would like to improve my designs to be able to accomplish this when requested. Paul Rand also introduced the Swiss Style of graphic design, and I found that fascinating. Paul Rand was also an extremely versatile designer, and he not only could create effective graphic design, but he also painted, gave lectures, wrote, and was part of the advertising world as well. I thought that was very unique about him as a designer, and thus, the main reason why I chose him to be my graphic designer
for this assignment.
What I liked about the project
I think I personally got a lot out of this project. The main reason why I liked this project is it taught me about a very important graphic designer, and before this, the only designer I knew hardly anything about was Andy Warhol. I also liked how interpretive the assignment was for each person.
Laura Turner - Poster
Paula Scher
(born 1948 in Washington D.C.) is an American graphic designer and artist. Scher studied at the Tyler School of Art in Philadelphia, Pennsylvania, and the Corcoran College of Art and Design in Washington D.C., earning a Bachelor of Fine Arts. In the 1970s she designed album covers for CBS Recordings, before moving into art direction for magazines. She worked at Time Inc. before forming her own design firm, Koppel & Scher. Since 1991, she has been a principal at the New York office of the Pentagram design consultancy.
Scher has been inducted into the Art Directors Club Hall of Fame (1998), received the Chrysler Design Award for Innovation in Design (2000), and a Gold Medal from the American Institute of Graphic Arts (2001). Some of her work is in the permanent collection of the Museum of Modern Art and the Cooper-Hewitt, National Design Museum. Her album designs have earned her four Grammy Award nominations.
As an artist she is known for her large-scale paintings of maps, covered with dense hand-painted labelling and information. She is currently involved in the planning of a new multi-use "urban center" in the Mount Vernon Square neighborhood of Washington D.C., and teaches at the School of Visual Arts in New York.
She has a publication out called Make it Bigger!
I am a junior this year in the GAIT program. I am working on a minor in CIS as well. Back at home, in Raleigh, I have a twin sister who is going to NCSU. I work at Papa John’s here, frankly way too much, but I don’t really have a choice. I choose to came to Appalachian because when I do get some spare time I love nothing more then to head out onto the parkway!
(born 1948 in Washington D.C.) is an American graphic designer and artist. Scher studied at the Tyler School of Art in Philadelphia, Pennsylvania, and the Corcoran College of Art and Design in Washington D.C., earning a Bachelor of Fine Arts. In the 1970s she designed album covers for CBS Recordings, before moving into art direction for magazines. She worked at Time Inc. before forming her own design firm, Koppel & Scher. Since 1991, she has been a principal at the New York office of the Pentagram design consultancy.
Scher has been inducted into the Art Directors Club Hall of Fame (1998), received the Chrysler Design Award for Innovation in Design (2000), and a Gold Medal from the American Institute of Graphic Arts (2001). Some of her work is in the permanent collection of the Museum of Modern Art and the Cooper-Hewitt, National Design Museum. Her album designs have earned her four Grammy Award nominations.
As an artist she is known for her large-scale paintings of maps, covered with dense hand-painted labelling and information. She is currently involved in the planning of a new multi-use "urban center" in the Mount Vernon Square neighborhood of Washington D.C., and teaches at the School of Visual Arts in New York.
She has a publication out called Make it Bigger!
I am a junior this year in the GAIT program. I am working on a minor in CIS as well. Back at home, in Raleigh, I have a twin sister who is going to NCSU. I work at Papa John’s here, frankly way too much, but I don’t really have a choice. I choose to came to Appalachian because when I do get some spare time I love nothing more then to head out onto the parkway!
Emily Maxen - Poster
Chermayeff and Geismar
Ivan Chermayeff and Tom Geismar created a business together in the 1950s. Chermayeff and Geismar are very well known identity graphic artists. They have created the logos for many popular TV networks and shows and magazines. They created the logo for NBC, PBS, Showtime, Mobil and National Geographic.
Chermayeff & Geismar Inc. has won many awards for their artwork and has distributed work all over the world. In 1967 Chermayeff won Industrial Art Medal from the American Art Institute of architects and in 1971 he was awarded a Gold Medal for the Philadelphia College of Arts. 1978 both Chermayeff and Geismar were elected to Alliance Graphique International (AGI). Their most recent award is from 2004. They won the Tokyo Type Directors Club Award.
Claire Walker - Poster
Storm Thorgerson was born in 1944. He formed Hipgnosis in 1968 with Aubrey Powell which was a graphic design studio that made album covers for Pink Floyd, Led Zeppelin, Paul McCartney, the Styx, etc. He formed Greenback Films and made eock videos. He also made a documentary called The Art of Tripping that explored the connection between drugs and artists. He was interesting in photography and also directed short films for Pink Floyd.
I choose Storm Thorgerson because when I looked at his website before signing up for him, I liked everything that he had done. His website was really interesting and all of his album covers and cd labels were very different and they were all sort of neat and abstract. I like some of the artists that he did covers for so i can tell from some of the music why he choose to make the cover like he did. He's very talented and you can see that in every thing he does.
The things that I got out of the project is more experience working with the programs and doing everything by myself. After adding something to my poster, I looked to see what I could do to change it and make it better. There were some things that looked good and some things that didn't fit so I saw what needed to be improved. After the critque at the Mellow Mushroom, I know now what I need to do overall to make my presentation better.
The things that I liked about doing the project was seeing everyone else's work. I like everything I saw and I'm excited about the upcoming project to see what else everyone can do. I also learned a lot about artists that I have never heard of before and there were some that I liked a lot and want to see what else they have done besides the work that was displayed on the poster.
I choose Storm Thorgerson because when I looked at his website before signing up for him, I liked everything that he had done. His website was really interesting and all of his album covers and cd labels were very different and they were all sort of neat and abstract. I like some of the artists that he did covers for so i can tell from some of the music why he choose to make the cover like he did. He's very talented and you can see that in every thing he does.
The things that I got out of the project is more experience working with the programs and doing everything by myself. After adding something to my poster, I looked to see what I could do to change it and make it better. There were some things that looked good and some things that didn't fit so I saw what needed to be improved. After the critque at the Mellow Mushroom, I know now what I need to do overall to make my presentation better.
The things that I liked about doing the project was seeing everyone else's work. I like everything I saw and I'm excited about the upcoming project to see what else everyone can do. I also learned a lot about artists that I have never heard of before and there were some that I liked a lot and want to see what else they have done besides the work that was displayed on the poster.
Danielle Saruse - Poster
I chose Ross Lovegrove because my fiancee loves his work and he
inspired me to chose him.
I got the respect for famous designers and I learned how to match the
font with the project in which you are working on.
Matthew Thomas - Poster
Why did you choose your designer?
I like the futurist style of painting and art work. During the
early 1900's it had a great influence mainly in architecture. I find
it interesting that this art movement inparticular had such a strong
tie to facism especially in Italy during the 1st half of the 20th
century, and how after the second world war it practically disappeared.
What do you feel you "got out of" the project?
A chance to utilize my long since dorment illustraitor skills...i
still believe i could have done much better.
What did you like about doing the project?
I like the idea of replicating an artist's work in a different
media, in this case oil to digital, which with more time can turn out
much better, but for this assignment i believe i did rather well
Patrick Addison - Poster
Kent Leech
A San Francisco bay area native, Kent Leech has been embracing the art of technical photorealistic illustration for over fifteen years. Originally in the graphics profession, Kent began perusing illustration work while residing in London. In the late 1980's, he returned to the San Francisco Bay Area to begin a full time illustration business. Subjects range from automotive and mechanical to medical and scientific illustration. Clients include: Acura, Chevron, Clorox, Duracell, Epson, Genentech, Nokia, Lexus, Mazda, Mercedes, Motorola, The National Geographic Society, Sorin Biomedical, The Smithsonian, Schwinn, Siemens, Textron Automotive, TRW, Motorola, Albertsons, Road & Track, Saturn, Smiths, Schwinn, Beckdon-Dickenson, and Vitalcom. Awards: San Francisco Society of Illustrators: Silver 1992, Bronze 1997, Gold & Bronze 1999, Silver 2000.
I came up with this designers name through a magazine called “Stereophile”, which I enjoy reading.
I feel that Leech’s ability to convey the concept and function of today's technological advances in a creative way his a incredible achievement.
Troy Davis - Poster
The reason why i chose to do Chuck Jones is because he is one of the
best known animated artist that every lived and his work has been used
throughout the century. The work that Chuck Jones did touched many
peoples lives as well as inspired them to do cartoon work. In my
opinion Chuck Jones is the father of animation.
Doing a project on Chuck Jones showed me the necessary skills that i
need to develop.
Lauren Dennis - Poster
Biography of Seymour Chwast:
Seymour Chwast was born in 1931 in the Bronx, New York. At an early age he began to draw and before he knew it, he had his first publication in Seventeen magazine at age 16. Much of his work was based on typography. He created several of his own fonts, all of which were plump, rounded, playful fonts. His work is widely recognized on posters, children’s books, magazines and advertisements. The vast majority of his work concentrated on pressing issues of his time. Many of his posters dealt with anti-war and environmental issues. He was almost always trying to convey a message through his art, and it was mostly done with type and simple images. His biggest inspiration was Walt Disney, because he loved how his work touched everybody and was always peppy. So he tried to create the same feelings from his works. Written by Lauren Dennis
Why I chose Seymour Chwast?
At the time of choosing my designer, I didn't really know who mine was, but after researching and reading up on him, I realized that I did recognize some of his more popular works. It actually turned out quite nicely that I chose him, because I really appreciate his work and think of him very highly.
What do you feel you "got out of" the project?
Well, the most of all the reasons is that it exposed me to many different artists; in varying styles and medium. Secondly, it gave me a great in-depth look at a very respected and famous designer, whose work I can now pinpoint and say "hey, I know who did that!"
Lauren is a sophmore at Appalachian State University majoring in Graphic Arts and Imaging Technology. She enjoys her job (High Country Signs), tennis, music, shopping and playing with her cat Max. Her family has owned a winery in Albemarle, NC called Dennis Vineyards since 1997.
Contact Lauren
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